The Kraljevica Tourist Board participated in the KultuRi conference, which brings together experts in the field of cultural tourism with the aim of exchanging knowledge, experiences, and examples of best practices in the valorization of cultural-historical and gastronomic heritage.
Our destination was represented by the Director of the Kraljevica Tourist Board, Jelena Mateševac Skočilić, who delivered a presentation titled “Tastes of the Past in the Service of the Present: The Gastronomic Heritage of Kraljevica.”
Through concrete examples, the important role of gastronomic heritage was highlighted as a powerful tool in destination branding, as well as a link between a rich past and the contemporary expectations of visitors. In this context, Kraljevica confirms itself as a destination that nurtures authenticity while keeping pace with modern tourism trends.
By participating in such professional gatherings, we continue to actively contribute to the development of cultural and gastronomic tourism and continuously work on improving the quality of our tourism offering.
